Good Find: Cheap Eyeglasses

I can't stop thinking how I was deceived by the pressures of commercialism and marketing of a branded product.  I bought a pair of eyeglasses early this year, and they were priced $150.00 after the insurance.  We have quite high eye insurance coverage so, I'm pretty sure, those eyeglasses were more pricey than what I already paid.  It was just not right, especially when I learned that I could buy cheap eyeglasses of the same quality and style!


This is exactly the same style of eyeglasses I got from the mall.  I found these at Zenni Optical's website.  The only difference of this pair from the ones I have was the brand's logo at the side of the frame.  Otherwise, they have the same type, style, shape, and color.  Would you believe, the price of these eyeglasses is just $19.00!  Thinking about how much I paid for mine, I feel bad all over again:-(

I think, one reason why Zenni Optical could afford to offer cheap but quality eyeglasses is because they do not have advertising budget. Do you know how many millions of dollars are being spend by a lot of companies to have their products advertised on print and (especially) TV? It's insane! You'd think they could just keep the money and lower the prices of their products to benefit the consumers...and that's exactly what Zenni is doing.  Making their own brand of eyeglasses without much of a fuzz about advertising.  In effect, they are able to create durable, safe, stylish, and affordable eyeglasses.  It's a very good strategy if I may add.  The next time anyone of us in the family needs eyeglasses, I know exactly where to buy them:-)